Author: cahouser


  • Agave and Anarchy: My Day in Tequila

    Agave and Anarchy: My Day in Tequila

    He shared stories about his grandfather, who trained mules to carry the hefty piñas to the distillery. “He’d spend days getting them familiar with the route,” Emil shared. I’d never heard of using mules to automate business processes before.

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  • Business Lessons from a Guy with a Face Tattoo

    Business Lessons from a Guy with a Face Tattoo

    I was halfway through one of my talks on AI and customer acquisition in Guadalajara when I locked eyes with the most unforgettable person in the room: a guy with full-face tattoos. What came next was a reminder of how entrepreneurs—even those working around NSFW topics—are subject to the same rules of growth and marketing.

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  • Invisible Architecture of Opportunity

    Invisible Architecture of Opportunity

    During my visit to Guadalajara, I posted up in a small, upscale coffee shop in a nice neighborhood. I sat at a table and began planning out my day. Across the room, I noticed the woman behind the counter, confined to a small 6×4 foot rectangular space, barely big enough for her to move freely. Her workspace seemed like a tiny, constrained box, while I sprawled out in the open space reserved for the patrons. 

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  • Schwarzenegger and the 50/50 Rule

    Schwarzenegger and the 50/50 Rule

    Arnold Schwarzenegger is known for many things: bodybuilding champion, action movie star, governor of California. But there’s a lesser-known aspect of his success that entrepreneurs and creators would do well to emulate: his understanding of the 50/50 rule.

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  • The 10% Rule of Camera Presence

    The 10% Rule of Camera Presence

    Improving your on-camera presence is easier than you think. The 10% rule offers a straightforward approach that enhances your performance without compromising authenticity.

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  • Expert Showdowns: A Riff on Live Learning

    Expert Showdowns: A Riff on Live Learning

    Friendly competition makes for good learning experiences. This post is a quick recap of a series I’m running so people know what they’re getting into when they attend or present at an Expert Showdown.

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  • Stumbling to Greatness

    Stumbling to Greatness

    Three years ago, I spoke at a conference for entrepreneurs in Washington, D.C. I barely remember what I talked about that day. I can’t remember any of the other speakers, except for one.

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  • Unfakeable Expertise

    Unfakeable Expertise

    A folk singer named Dan Bern played at my college one weekend. For reasons unknown to me—perhaps my school had talked him into it or he just enjoyed teaching—he was also running a songwriting workshop the afternoon of his show. I’d clocked a thousand hours of strumming and penning lyrics in my bedroom so I showed up, thinking I might learn a thing or two.

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