Ventures
Actionworks: Education company that builds entrepreneurship and innovation programs for the U.S. Department of State, Intel, the University of Texas, and dozens more.
Minimum Viable Video: Cohort-based course teaching how to make videos to get customers, connections, and capital.
Coaching: I help founders, engineers, and tech workers become more successful around video and business.
(Previously) 3 Day Startup: 10-year CEO journey scaling an entrepreneurship bootcamp to 50 countries.
Personal
- My fiancé and I (and her ridiculous cats) split our time between Austin, TX and Savannah, GA
- Interests: LLMs, Formula 1, Mexican food, Alvvays, Nolan films, cognitive scientist Donald Hoffman’s theory of reality, Longhorn football
- I’m 4 years deep into writing a from-the-trenches newsletter of stories and tips on video, entrepreneurship, and AI
- I’ve had a hell of a lot easier time building companies than figuring out vulnerability; that came with Personal Boards of Directors
I manage a mysterious health condition—maybe you’ll be the one to diagnose it?RESOLVED!
Contact
DM me on Twitter or email me at my name at actionworks dot co (not dot com).
Blog
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How to Communicate a Big Vision
A distillation of a talk I gave to the founders of Odisea’s Acelera program, a deep tech startup accelerator in Latam, about why aiming high increases your odds to success.
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The Best Conference of the Year (So Far)
After some conferences I just want to sit in a dark room and vegetate. Voltage Control’s Facilitation Lab Summit 2025 was different. Despite having to exert zero effort at meeting people, I left with a boatload of valuable connections. And this is why I’m calling it now: this is the best thing I will attend in 2025.
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Centuries Old Wisdom in MrBeast’s Leaked Playbook
There’s something inherently fascinating about leaked documents. Unlike polished press releases or glossy marketing assets, internal documents are the straight dope—raw and unfiltered. They’re not crafted to spin a narrative or promote an image; they’re designed for internal eyes only. As such, they give us a glance at the inner workings of a company. Take, for instance, the leak of the MrBeast Guide to Production.
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When Your Uber Driver Asks You to Lie to the Police
After we landed and collected our bags in the Guadalajara airport, I called the Uber. As the driver loaded our bags into the car, his face tensed. Under his breath, he muttered, “Pretend we’re friends.” Before I could ask him what he meant, a cop from the Guardia Civil sidled up to the car. The Guardia Civil, a federal law enforcement agency in Mexico, is known for enforcing customs and airport rules with an authoritative presence.
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You’re Not Using AI Enough
I was 16, freshly armed with a driver’s license, and ready to explore the world beyond my neighborhood. I’d like to say my newfound freedom led to wild, Ferris Bueller-style adventures, but the reality was far less cinematic. Instead, my first big solo mission involved a financial misadventure that would stick with me for years.
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Winning an Award and the Power of Relationships
This award didn’t happen because I was great (though I promise you, I was). The real reason is Rodrigo—my rock star business partner in Guadalajara.